A bold brand refresh for Tic Tac happy rewards
CLIENT
Tic Tacs
SERVICE
Pack Design
Website
Social
Promotion
Art Direction
ABOUT
Happy Rewards was an on-pack promotion that allowed fans to collect codes from Tic Tac packs in order to get free stuff. The competition demographic was teens, so I created a young, vibrant design that went across all packs, online ads, social and marketing material. Tic Tac fans loved the promotion, and many thousands rushed to enter their details online for a chance to win prizes ranging from dance classes to selfie sticks.
Click the image above to see the TVC
