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Raddleman's Farm

A lovingly crafted Brand Identity for the JR McCartney family

Working closely with James McCartny and his family, I created a new brand identity and website that would modernise all of the farms marketing output and better communicate the farms personality to both trade and retail customers. Born out of the Rutlands mild and luscious landscape,  the Raddleman’s family farm needed re-brand that reflected its history, quality and dedication to it’s business. Using family and experience as a starting point, I wanted to create an identity that was bold, simple and accomplished. This approach continued on to the website and additional material.