"The largest gin cocktail competition in the world"
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Now in it's 8th year and topping the charts as the largest gin cocktail competition in the world, Beefeater MIXLDN has quite the following. Aesop was asked to create a complete brand world for the 2017 competition.
The theme of MIXLDN 6 was iconic London cinema. Using that as a guide, I created iconic visuals that put a contemporary spin on design cues from classic London movies, evoking the glamour, intrigue and drama of our vibrant capital.
Website by Impero
