A bold microsite to promote Maltesers partnership with Comic Relief
Client
Mars / Maltesers
Comic Relief
ROLE
UX
Digital Design Mobile / Desktop
Art Direction (Photoshoot)
about
To publicise Maltesers partnership with Comic Relief, HeyHuman created the 'Bake Yourself Silly' campaign. A simple idea that raised awareness through bake sales and baking with Maltesers. At the center of the campaign was it's microsite, where people could download a Maltesers Bake Sale Kit and upload photos of their Maltesers bakes.
