A magical topiary centrepiece
CLIENT
Crabtree & Evelyn
SERVICE
Art Direction
Window Display
Layout
Illustraion
ABOUT
Crabtree & Evelyn needed a creative and dramatic way to launch their fine food range in-store across the country.
Inspired by the rich tradition of festive British fare, I created a giant topiary ampersand that was adorned with quirky, quintessentially British objects that hung on and around it. A Cornish blue jug rubs shoulders with a Victorian jelly mould that rests upon a fruit picker’s ladder – bringing to life a range of products from fine teas to clotted cream fudge.
This concept then translated nicely onto other promotional material. This allowed the story of the range to continue and grow through the same central idea.
